Personal branding for independent Medicare agents, with a monthly content session, 30 edited videos per month, educational content researched, created and published, website and SEO, Google Business Profile, messages and reviews handled, website updates, and analytics reports. $899 per month. Confirm channel access and content approvals before starting.
How to approach it
Evaluate the price against the work the agency would otherwise coordinate across several tools or providers. Request a written scope describing production frequency, review responsibility, response ownership and any software or connector expenses. Capacity and expectations matter more than a headline bundle.
Implementation checklist
- List included recurring deliverables
- Identify third-party software charges
- Separate service fee and ad spend
- Agree ownership and cancellation terms
A practical example
For planning only, a $899 service fee and $700 ad budget total $1,599 monthly before other agreed costs. If that generates ten qualified inquiries, the blended spend per qualified inquiry is $159.90. This example is arithmetic, not a forecast.
What to watch
Comparing only retainer prices can hide ad spend, lead purchases and time spent coordinating vendors. Use the same cost boundary when evaluating alternatives.
How to compare the total cost of the system
Write each competing option into the same cost worksheet. Include retainer or service fee, advertising spend, lead invoices, required software, connector charges, one-time setup and internal coordination effort if it is being evaluated. Separate recurring and one-time costs. Then list the actual deliverables and owners next to the costs. An inexpensive line item may still leave the agent doing most of the content, review and follow-up work.
For Medicare Marketing, the stated service fee is $899 per month and Google ad cost is additional. Confirm the final service agreement for cadence, revision scope, software responsibility, account ownership and exit arrangements. Evaluate the proposal against the agency’s current bottleneck and capacity. A managed system is a poor fit if the agency cannot provide the required input or respond to qualified inquiries; the number of bundled channels alone does not resolve that mismatch.
- Use the same included-cost boundary for every option.
- Confirm the calendar for recording, review and publication.
- Identify third-party expenses before onboarding.
- Ask how accounts and content are handed over if service ends.
Questions agents ask
What results are guaranteed?
None are specified. Medicare Marketing provides a connected execution service; rankings, traffic, inquiries and sales depend on market and implementation.
Sources & further reading
Primary references for the rules and platform mechanics discussed here. Templates and recommendations are Medicare Marketing’s planning guidance. Examples are illustrative unless explicitly sourced.
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